Version – December 2025
This Cookie Policy provides information about cookies and other similar tracking technologies that may be used in the course of our activities when you interact with the website www.arenamilano.it owned by Arena Milano Management S.r.l., hereinafter referred to as the “Website”), with registered office in Milan, Via Fabio Filzi, 29 (hereinafter, “Arena Milano”) and managed by the same.
What are cookies and what are they used for?
A cookie is a text file that a website visited by the user sends to their terminal, where it is stored before being retransmitted to that website on a subsequent visit.
Cookies are classified as follows:
based on the entity that installs them on the user’s terminal, depending on whether it is the same operator of the website that the user is visiting (so-called “first-party cookies”) or a different website, which installs cookies through the first site (so-called “third-party cookies”);
based on their duration, into persistent cookies, which remain stored on the user’s device even after the browser is closed and until a pre-set expiry date, and session cookies, which are not stored permanently but are automatically deleted each time the browser is closed;
based on the purpose of each cookie: some cookies are necessary for the proper functioning of the Site (so-called “technical cookies” or "strictly necessary cookies”); others are aimed at collecting information on the number of users and how they interact with our Website and services. This data is collected in order to process statistical information on the use of the Website and its functioning, with the aim of measuring its performance and being able to take action to improve its navigability and functionality, as well as to recognize the user each time they visit the Website, showing them personalized content based on this information; others allow the Website that installed them to monitor the user’s browsing, also for the purpose of sending advertising or offering services in line with the preferences expressed by the user while browsing the web and/or evaluating the usefulness of advertising campaigns and content presented to the user (so-called profiling cookies or “targeting cookies”).
The Arena Milano Website installs the above-mentioned first-party and third-party cookies in the manner specified in the categories described below.
How to accept and manage cookies
Strictly necessary cookies
Pursuant to Directive 2009/136/EC, implemented by Legislative Decree No. 69 of May 28, 2012, cookies that are essential for the use of a website may be used even without the user’s consent, as they are necessary for the proper functioning of the websites or services enabled or requested by the user. For this reason, these cookies are always active and cannot be disabled by the user. If this type of cookie is removed through browser settings, navigation on the Website may not be possible, in whole or in part.
Analytical, functional, and targeting cookies
The user can give consent to the use of both these categories of cookies and similar tracking technologies by clicking on the “Allow all” button in the banner displayed when first accessing the Website. Alternatively, the user can express their preferences by granting or denying consent to the installation of all or only some categories of cookies by clicking on the “On/Off” button next to the individual categories of cookies described and confirming their choice by clicking on the button. “Allow Selection”.
The user may also subsequently change their preferences at any time by going to “Cookie settings” which is always present on every page of the Website.
After consent has been given, the duration of the processing may correspond to a few minutes, hours, or days, depending on what is established by the provider of the individual cookie in accordance with the law.
In any case, you can refuse consent to cookies through your browser settings.
In addition, and to further clarify the above, Arena Milano, as data controller, specifies the following regarding the information collected by cookies installed directly through the Website:
data is collected only for the purposes indicated in the “Cookie settings” for each category and is processed electronically;
the data collected may be disclosed to parties acting on behalf of Arena Milano as data processors and/or joint controllers, for purposes related to those described in the “Cookie settings”. This also includes the possibility of processing data outside the EEA/EU area. With regard to such data, the user may exercise the rights referred to in Articles 15-22 of the GDPR, as indicated in the Privacy Policy accessible in the footer of the Website.
Finally, with regard to third-party cookies, please note that the purposes of these cookies, the logic behind their processing, and the management of user preferences with regard to these cookies are not determined and/or verified by Arena Milano but by the third party that provides them, as the supplier and Data Controller/Joint Data Controller.
We do not control the placement of these cookies and invite you to consult the website or mobile app of the third party concerned for further information about these cookies or how to withdraw your consent. However, regardless of whether Arena Milano considers that the user has validly expressed their consent to the installation of cookies, including third-party cookies, Arena Milano undertakes to provide support to users who request it.
Without prejudice to the foregoing, the user may also make use of the information provided by the main services that provide useful information on most advertising tools.
We recommend using these resources in addition to the information provided above.